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Miss Snaps Kids Soda
Project type
Branding
The goal of this project was to design a unified packaging system for a natural soda brand aimed at children.
For this, my solution was to create a character, "Miss Snaps", who would be fun and courageous and go on different wild adventures. Each flavour would be Miss Snaps in a different story.
To create this identity, I went through what I call "Miss Snap auditions" where I tried out various styles of drawings to find a style appropriate for the brand. I also digitally drew the brand logo. The use of layering visuals, as well as the bright colour scheme, was intentionally done to make the cans look more fresh and engaging to the younger crowd.