Goin'
Branding + development
Emily Carr University Art + Design Capstone Project
Goin’ is an organization that takes a humanistic approach to promoting conscious consumerism by encouraging people to self-reflect and share with others. While other similar organizations take the environmental approach, Goin’ focuses on the individual and asks them to do the best they can instead of shaming them for not doing enough. Using cute characters and a fun colour scheme, the organization relies on its branding to appeal to consumers in a
non-intimidating way.
“What About My Things” Kit
This interactive kit invites people to reflect on their purchases. With topics like “I thought I would use you more” and “You are my favourite thing”, they are asked to describe their belongings and break down things like the cost, how much they use it, if they were pressured by sales and trends, etc. This kit allows people to understand themselves better and their shopping habits.
Recieved kit results:
Postcard Challenge
Each postcard presents a different challenge on how to be more conscious consumers. After the participant completes a challenge, they are asked to write about their experience and send it to someone to share. By sharing their experience they are promoting shopping with intent, unlike how the media likes to normalize shopping sales and being a part of trends.
Magazine
A magazine was also created to further explain Goin’s organization goals, educate about conscious consumerism, and show previous “What About My Things” kit results.